Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned and include the following:
A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy. Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year.
We can offer you a full marketing support service from the very beginning. Initially we will take the time to learn about you and understand your business. What are your aims and objectives?
We will then review what you have done so far, look at your existing materials, website etc. We will ask what is working well and not so well. What are your strengths and weaknesses?
We will work with you to assess your competitors, and target audience and then identify what makes you different and what your USP's are.
When we have spent time getting to know you, we can work out the best way forward, it may be new ways to market or a change to your materials or a refresh of your brand.